The Client

Hook & Albert is an amazingly stylish brand with national recognition from publications such as GQ. After great success with their flagship product, the Garment Weekend Bag, they developed a product their customers not only wanted, but needed. Thus, the Garment Luggage Carry-On was crafted

The Shoot

We shot this commercial at Bolt Studios in the Dallas Design District. With their gear rental space down the road, it made it easy to add any extra gear we needed for the shoot. Carl Sullivan, the Hook & Albert Creative Director, was on set with our team to ensure the product was shown properly at all times.

The Gear

• Blackmagic Pocket Cinema 4K (BRaw)

• Metabones XL (.64x) Speedbooster

• Sigma 18-35/50mm Art Series

• Atomos Inferno/SmallHD 702 Bright

• Aputure 300D, 120D(x2), & Fiilex P360

• Dana Dolly

The Crew

Talent: Jerry Mowery & Ali Nugent
Director: Yesi Fortuna
DP: Joshua Fortuna
Grip: Rob Martinez
Asst. Producer: Clarissa Medrano
Wardrobes: Dani Brown
Hair & Makeup: Al Tidwell
Set Design: Courtney Anderson
PA: Jaden Ruiz