The Client

Dr. Pepper Snapple Group is the over-arching company that oversees many household named beverages including the entire Canada Dry drink line. Based in Plano, TX, the Canada Dry team wanted to partner with a local team to shoot the newest flavor, Ginger Ale and Lemonade.

The Shoot

Canada Dry wanted a team of creatives that could achieve the commercial high-key look they currently had, but elevate it in such a way that could pivot their position to a more youthful audience.

The Equipment

• Panasonic GH5 (V-Log)
• Metabones XL (.64x) Speedbooster
• Zeiss CP.2 28/35/50mm
• Tilta GH5 Cage
• Marshall 7" Monitor
• ARRI Arrisun 5
• Aputure 120D (x2) + Light Dome/Fresnel Lens