Bryce Horton is a lifestyle social media personality known for the relatability in how he presents himself. In his work, he doesn’t take himself seriously and is the first to poke fun of himself and his situation.

The Divi marketing team convinced Bryce to fly to New York for a Fashion photo shoot with Yesi Fortuna. Little did he know his images would be placed on to a billboard in Timesquare days later.

The idea of amping up his everyday look for the collaboration led to the work shown here.

 

PROJECT TYPE Fashion Photo Shoot
CLIENT Divi
CO PRODUCER, PHOTOGRAPHER Yesi Sukilynn Fortuna
CO PRODUCER Clarissa Medrano

LEAD TALENT Bryce Horton
LEAD MAKEUP ARTIST @jofrancoartistry
WARDROBE STYLIST @lauramazza_
LEAD HAIR STYLIST @rominahair
LEAD ART DEPARTMENT @ashleighsarbone
DIGITAL TECH @bvgdigital
PHOTOGRAPHER’S ASSISTANT @nickbarnes.co
2ND HAIR STYLIST @satoshiikeda120
2ND MAKEUP ARTIST @artistrybydanielleb